How to Get Funding for your DATA QUALITY initiatives
W H I T E PA P E R Approach for getting Data Quality initiative funding from executives Santosh Kumar Dubey Data Quality and Master Data Management Enablement Specialist Contents Introduction . 3 1. Understanding Data Quality . 4 I. Completeness . 4 II. Conformity . 4 III. Consistency . 4 IV. Accuracy . 4 V. Duplication . 5 VI. Integrity . 5 2. Understanding Business Objectives . 6 i. Decrease Cost : 6 ii. Increase revenues: 6 iii. Increase confidence in brand: 6 iv. Decrease risks: 6 3. ...